Open a newspaper or a magazine, sit down to watch the television and you are guaranteed to find an advert for an erectile dysfunction (ED) drug. It’s like clockwork and confirms the underlying reality. The market for a treatment for ED is worth billions of dollars a year. More importantly, as the male population ages, the incidence of ED rises. It’s one of those facts of life. Older men have more problems. Given the crest of the baby boom is still a few years away, the estimate is that, come 2025, there will be 300 million men in the US wanting treatment for ED. If you think the scramble to maintain brand recognition is tough now. You wait for the next fifteen years to unravel. It’s going to get really brutal as all the manufacturers fight for a slice of the pie.
Which leads us to the thorny question of the controls over what the advertizers can say about their product. Let’s start with the time of day. Many parents have been distressed that the adverts air on television during the afternoon and early evening when their children are watching. continue reading…